ReachRach
About
Around the world today, viewers are consuming more television content over the internet than through any other means (cable, satellite, and antenna). This includes not only popular streaming services like Netflix, Disney+, and HBO Max but nearly all types of television content.
As eyeballs shift, television advertising budgets are also moving to Connected TV (CTV). This is where ReachRach steps in - the company specializing in personalized TV advertising. What was once a "nice to have" has now become a must-have.
Whether you are a multi-channel broadcaster a smart TV manufacture, or a TV content channel, ReachRach can tailor a solution for you aimed at increasing revenue from your assets by aligning them with the habits of modern media consumption.
ReachRach will map out all your business opportunities in the CTV era.
ReachRach will customize the technological solution for you swiftly and efficiently.
ReachRach will sell your advertising inventory at the most effective prices in the market.
Liran Dan
With over two decades of experience in the business media field, Liran has consistently pushed the boundaries of innovation and digital transformation. As the inaugural Vice President of Digital at Channel 2 News, the largest news company in Israel, he was honored for spearheading the establishment of the company's digital platforms and was awarded for this achievement by the Marketing Association.
Liran is the visionary behind Partner TV, the fastest-growing OTT service in Israel during his tenure. Through pioneering agreements with industry leaders like Netflix and Amazon Prime Video, he established the first Addressable TV business unit in the local market, setting new standards for targeted advertising.
In 2021, Liran embarked on a new venture as the Founder and CEO of ReachRach, a company specializing in CTV & Retail Media. Collaborating with leading public companies both locally and internationally, ReachRach has become synonymous with cutting-edge advertising solutions. Liran's expertise in CTV was further recognized when he delivered a keynote speech at MWC Barcelona 2022, solidifying his position as a thought leader in the industry.